Ashland, the heart and soul of Chequamegon Bay, encourages visitors to enjoy and explore all that Lake Superior country has to offer. Find yourself next to the water in Ashland!
Ashland Area Chamber of Commerce
1716 W. Lake Shore Drive
Ashland, WI 54806
(715) 682-2500


“Ashland, Lake Superior’s Hometown” is situated on the south shore of Lake Superior. Lake Superior, the largest body of fresh water in the world, offers a variety of year-round activities.

In upgrading and maintaining a dozen parks and recreation areas, the City of Ashland has retained family-oriented values that make a city not only socially and economically viable, but also a place its residents are proud to call home.

The Chequamegon (she-wa-ma-gon) National Forest just 15 minutes from Ashland’s city limits, provides 850,000 acres of scenic landscapes and outdoor recreation. Lake Superior and Chequamegon Bay have made Ashland an active recreation center.

Ashland is known as the best “World Class Small Mouth Bass Fishery” in the world. You will also snag trout, walleye, perch, salmon, and northern pike in Chequamegon Bay and inland lakes and streams. Chequamegon Bay and the Apostle Islands area, at the top of Wisconsin, is one of the prettiest fishing destinations in the country.

On Water
  • Fish Chequamegon Bay, home to World Class Smallmouth Bass.
  • Dock at Ashland Marina.
  • Explore the 22 Islands that make up the Apostle Islands.
On Land
  • Take the Mural Walk down the Main Street business district.
  • Bike the Waterfront Trail.
  • Enjoy the sandy beaches along the Chequamegon Bay.
  • Shop Historic Downtown Ashland.